Private Jet Travel of social media marketing lies in the right mix of fruitful strategies. The incorrect combination will simply decrease the traffic from targeted customers rather than attract them. If you devise your social media strategies such as social media marketing optimization on the basis of current trends, it is possible to increase profits and use social networking sites effectively for marketing. Listed below are the recent trends highlighted in an article published by Forbes based on the 2013 SOCIAL MEDIA Industry Report.

Low Usage of SOCIAL BOOKMARK CREATING Sites

In line with the research reports, using social bookmarking sites has decreased to ten percent from 26 percent in 2011. This considerable drop of usage clearly indicates nov bookmarking sites. Even though the websites including Twitter, StumbleUpon, Reddit and Pinterest are still popular among marketers, majority of sites (e.g. DIGG, Friendfeed) are almost dying. Therefore, it isn’t an excellent practice to trust a bookmarking site blindly for marketing purposes in the current scenario. Instead, check for the sites that are hottest and perform the bookmarking very cautiously.

Decline of Daily Deal Sites

Daily deal features or simply daily offerings of deals are regarded as a powerful way to attract numerous targeted customers at a time. The study report says that around 80 percent of marketers aren’t interested in using the hottest daily deal sites including Groupon or Living Social because of their campaigns soon.

Now people concentrate more on the significant amount of returns they receive from their purchases over time. Hence, it is advisable to use social networking sites for long term marketing goals rather than daily goals.

Top Sites for SOCIAL MEDIA MARKETING Campaigns

Marketers who use social media for marketing will obviously carry out social media campaigns (using social networking sites for promotion) for their services or products to attract targeted customers. The campaigns will undoubtedly be successful only when the relevant site is popular among the customers.

The study report indicates that marketers who spend more than 40 hours weekly for social media marketing perform their campaigns more intensely through Google+, You Tube, Pinterest and Instagram compared to those that spend six hours or less a week on social media marketing. Also, around 92 percent of marketers who have five or more years of experience prefer LinkedIn than 70 percent of marketers having significantly less than five years of experience. Forum marketing has also decreased to 16 percent this year from 24 percent in 2011.

Around 67 percent of marketers are planning to increase campaigns through Twitter though it is really a slight decrease from 69 percent last year. Young marketers, a lot more than older ones prefer photo sharing sites including Instagram for launching campaigns. 62% chose blogging as most suitable platform to master, that is the highest one accompanied by Google + (61%) and Facebook (59%).

Trends of B2C and B2B Marketers

Business to Consumer (B2C) Marketers use Facebook at an increased rate of 67% than other platforms. Regarding Business to Business (B2B) marketers, both Facebook and LinkedIn have equal majority of 29% each. Given below may be the pie chart showing usage statistics for each platform pertaining to B2C and B2B marketers.

B2B marketers work with a more diverse array of platforms compared to B2C marketers. Both of them usually do not completely utilize blogging and also have minimal You Tube usage.

If you’re a B2B or B2C marketer, make an effort to encourage blogs as they are regarded as the most used social media marketing platform. YouTube being the next largest search engine, it is possible to enjoy the benefits it offers by posting low-cost videos. Orabrush (B2C Company) and Blentec (B2B Company) have become strong brands by making use of low cost YouTube videos.

As B2B marketers increasingly use LinkedIn, they will have a chance to utilize SlideShare (owned by LinkedIn). This social media entity can be used for generating leads for B2B organizations.

Fewer Check-ins Online

As per the research reports, there is a decrease in using geo-location services including Foursquare from 17% in 2011 to 11% this season. These services allow check-in to your locations automatically online. The decline in most of these services indicates that people are actually concerned more about privacy and safety. Marketers can tackle this situation by introducing contests and rewards. This will encourage visitors to check-in more.

If you are still following old strategy for social media marketing, then it is the time and energy to develop new strategies predicated on all these current trends. It is best to entrust this tedious task to a reputable social media marketing company that provides reliable social media marketing services rather than try implementing the strategies all on your own.